We now come to the phase in which we apply the logotype and the branding elements to a series of non-paper based, promotional objects that companies like to give out, such as t-shirts, mugs, glasses, CDs, Vinyl, etc etc; or objects that they use as advertising material such as shopping bags, chalkboards, coasters, matchbooks and company vehicles.
The idea is to apply the logo to an object, however not to be restricted by the logo when it comes to the visual material that you combine the logo with. This visual material can be pretty much anything – photographs, typography, illustrations, icons, cartoons, vectors, artwork, abstract things or combinations of these.
You should of course pay close attention to what it is that your company does (or sells) when you select this visual material, just as you should pay attention to the actual objects that you apply your design to. In past years of this class a basic t-shirt, mug, shopping bag, company vehicle set was good for all the companies that students worked with. However, there could be situations where a coffee mug would not be at all appropriate, but a beer glass would work. A shopping bag would work for a company that sells you something that you take away from the store, but would not work for a company that only offers in-house service. So, you need to think about these things.
I am very happy to be able to say that the output of VA302 from previous years is so nice that instead of going into further lengthy explanations, I will just put down a number of galleries to show you the general idea of how this should be done. Except for one or 2 cases where I couldn’t find it as a separate image, I am also putting the logos that your friends applied as the first image to each gallery, so that you get an even better idea.
Buse Haberal, Class of 2017. Matched Socks series for wedding company.
Buse Haberal, Class of 2017. Astronaut series for wedding company.
Aslı Koray, Class of 2018. Coffee shop. 3D material.
Duygu Güneşli, Class of 2016. Lighting accessories shop. 3D material.
Eda İmre, Class of 2018. Coffee shop. 3D material.
Fulya Güney, Class of 2017. Printing house. 3D material.
Berkin Özbatır, Class of 2018. HMD device company. 3D material.
Sarp Üçer, Class of 2018. Pharmaceutical company. 3D material.
Çağrı Karaoğlu, Class of 2018. HMD device company. 3D material.
Gülçe Evinç, Class of 2017. Vintage clothing store. 3D material.
Gözde Karaoğlan, Class of 2018. Coffee shop. 3D material.
Özge Onay, Class of 2016. Contemporary clothing store. 3D material.
Pelin Maravent, Class of 2016. Pet shop. 3D material.
Sinan Usta, Class of 2018. HMD device company. 3D material.
Özge Yalçınoğlu, Class of 2018. Coffee shop. 3D material.
Deniz Uncular, Class of 2017. Printing house. 3D material.
Nesli Malkoç, Class of 2018. Coffee shop. 3D material.
Meha Shahid, Class of 2017. Wedding company.
Lara Kalecik, Class of 2018. Coffee shop. 3D material.
Leyla Kefeli, Class of 2018. Coffee shop. 3D material.
Güneş Ünal, Class of 2017. Wedding company.
Gözde Karaoğlan, Class of 2018. Coffee shop. 3D material.
Presenting your output: As I have already said when we were talking about the stationery package we present our designs by using photoshop mockups which create simulated images through smart object layers on which we replace the placeholder design of the mockup with our own.
A recent extension of mockups (which show a specific item in isolation – usually against a neutral background) are scene creator files through which you can place your items inside a thematic setting. These scene creators usually give us a bird’s eye view and have lots of theme related elements which you drag around and combine with smart object layers of your design elements. Check these out also because they can give very pleasant results. Here are a few pages, but you will need to make your own google search to find the specific scene that is good for your product. (Note: For some reason that I am unable to figure out, scene creator files also go under the name of “HERO” images. So, search in that way as well.)
(Note: I am not going to give you specific links as to where you can find mockups and scene creators since there are quite a few out there, too many to list, in fact. Just do a google search for “mockup psd free” together with the specific product you have in mind (“mockup psd free wine bottle” for example) and you will find lots. And same with scene creators.)
I already mentioned that not all companies will be able to use the 4 standard elements in the galleries above because their areas of operations might not be appropriate for these. A jazz club (which is what some of the students from the class of 2019 are working on) for example would not really give out coffee mugs or sell things that you carry home in a shopping bag. T-shirts are fine for pretty much all companies, and most companies also have vehicles. So, those 2 are OK for most purposes but what other objects could one apply a branding identity to? Use your imaginations and then do a google search for psd mockups and you will find plenty of other things as well. As you can see below, I even found a mockup for bed linens which I put to good use for my tutorial demo. ;-)
I would advise you to apply your visual identity and related imagery to as many products as possible since what you end up with will be an important part of your portfolio. And, furthermore, it is a lot of fun to do these things. Almost like playing with a doll’s house, making things for it. Below is how applied my tutorial demo identity to lots of different things:
App Landing Page Design: Although an app landing page is obviously not a physical 3D object, starting from this year we will add this to the “objects” part of the branding project since you can very easily extend the visual system that you develop for the physical 3D objects to an app landing page. The two examples made by Buse Haberal (class of 2017) below should give you a very good idea as to how you can do this:
Store signs: These do not fall into the same classification as the objects in the galleries above since the shop sign has a different function from something like a t-shirt or a mug: On a shop sign the logo has to be very prominent, whereas when designing a promotional object the emphasis is more on the overall design of the thing, of which the logo is then only a part instead of being the primary design element.
But, that said, I think it may still be a very good idea to apply the logo to a shop sign as part of your overall branding package, and doing it now, while you are working on 3D physical objects is likely to be a good time to do so.
Inspirations: One company that I recommend you to look at for t-shirts and other fabric based stuff is threadless.com where they have some really interesting ideas which you can also apply to other objects.
What I will in fact advise you to do is to start with the t-shirt and then proceed to the other objects from there (design the t-shirt first and then apply the design of it to the other stuff, in other words) since I saw in previous years that your friends found this to be a very good way to do this.
I have put together a pinterest board where I am collecting inspirational material for this part of the project. Click here to view it >>> But let me say this – the work of your friends from previous years that I have shown you in the galleries above is every bit as nice as what you will see on this board. So, I am actually quite proud. ;-)